KICK THE CAN
More than we realize, our beverage choices are influenced by the world around us -- by the sophisticated marketing and ever-present availability of sugary sodas, sports drinks, iced teas, juice drinks, vitamin waters, and energy drinks. Beverage companies peddle their liquid candy without restraint to our kids and in our communities, delivering an express line to obesity and diabetes. Enough is enough! There is a growing national movement to give soda and other sugary drinks the boot.
Kick The Can is a statewide campaign to decrease consumption of soda and other sugary drinks, while increasing the consumption of water and other healthy beverages. Our website offers compelling resources about the harmful effects of sugary drinks.
WHY FOCUS ON SUGARY DRINKS?
Sugary drinks play a central and unique role in the obesity and diabetes epidemic.
- These beverages are the single leading contributor to the obesity epidemic. They have contributed 43 percent of the new calories that Americans consume from 1977-2001.
- The average American drinks 42 gallons of these beverages a year, adding 39 pounds of sugar to their diet.
- For every additional soda children drink, their risk for obesity increases by 60 percent.
- Our bodies absorb the sugar much faster when we consume liquids as compared to solids, raising blood sugar levels in just 30 minutes. At the same time, since our bodies do not notice added calories from liquids we don’t fill up.
- The latest research shows that drinking one or two sugary drinks a day increases the risk of developing type II diabetes by 26 percent.
- After six months, daily consumption of sugary drinks increases fat deposits in the liver by 150 percent, leading directly to both diabetes and heart disease.
KEY ELEMENTS OF KICK THE CAN
- Public information to raise awareness about the role soda and other sugary drinks play in the obesity and diabetes epidemics. View our informational pages on obesity and type 2 diabetes, and download factsheets about soda and sugary drinks.
- Grassroots education to raise awareness among communities most-at-risk about the harmful consequences of consuming sugary drinks.
- Toolkits and action guides for advocates working to reduce sugary drink consumption in their communities. Resources include: campaign planning information, educational materials, a publications library, and a collection of shareable videos.
- Adoption of city and county policies to limit the availability and marketing of sugary drinks and increase access to safe drinking water and other healthy alternatives. Explore beverage policy options and find policies that have been successfully adopted by California cities and counties.
- Adoption of state policies to reform beverage environments, to promote water consumption, and reduce soda and other sugary drink consumption