KICK THE CAN, CA!
More than we realize, our beverage choices are influenced by the world around us -- by the sophisticated marketing and ever-present availability of sugary sodas, sports drinks, iced teas, juice drinks, vitamin waters, and energy drinks. Beverage companies peddle their liquid candy without restraint to our kids and in our communities, delivering an express line to obesity and diabetes. Enough is enough! There is a growing national movement to give soda and other sugary drinks the boot.
Kick The Can is a statewide campaign to decrease consumption of soda and other sugary drinks, while increasing the consumption of water and other healthy beverages. Our website offers compelling resources about the harmful effects of sugary drinks.
WHY FOCUS ON SUGARY DRINKS?
Sugary drinks play a central and unique role in the obesity epidemic.
- These beverages are the single leading contributor to the obesity epidemic. They have contributed 43 percent of the new calories that Americans consume from 1977-2001.
- The average American drinks 42 gallons of these beverages a year, adding 39 pounds of sugar to their diet.
- For every additional soda children drink, their risk for obesity increases by 60 percent.
- Our bodies absorb the sugar much faster when we consume liquids as compared to solids, raising blood sugar levels in just 30 minutes. At the same time, since our bodies do not notice added calories from liquids we don’t fill up.
- The latest research shows that drinking 2 cans of soda a day for just two weeks leads to increases in cholesterol and other contributors to heart disease and diabetes.
KEY ELEMENTS OF KICK THE CAN
- Public information to raise awareness about the role soda and other sugary drinks play in the obesity epidemic and the lack of safe drinking water in many communities. Our fact sheet about soda and sugary drinks is available in English and in Spanish.
- Grassroots education to raise awareness among communities most-at-risk about the harmful consequences of consuming sugary drinks. To request a power point presentation on the subject, contact Stefan Harvey.
- Adoption of city and county policies to limit the availability and marketing of sugary drinks, increase access to safe drinking water and other healthy alternatives, and increase support for breastfeeding at worksites and public facilities. Here are policies that limit availability and marketing, policies have been adopted by California cities and counties, and CCPHA's model city food and beverage policy.
- Adoption of state policies to reform beverage environments, to promote water consumption, and reduce soda and other sugary drink consumption
To learn how you can become involved in the work on sugary drinks or to share ideas for Kick The Can, contact Stefan Harvey.